Even though TUI held 16% of the German market before Corona, the market for holiday bookings got very competitive over the past years. Especially brokers like Airbnb and Booking got a growing piece of the pie.
Searching and planning holidays is a process that can take up to 90 days and -without surprise- mostly takes places on mobile. TUI noticed a steady growth on its mobile traffic, however the conversion rate on mobile still lags behind. So, how might we improve the experience of booking holidays on mobile and drive conversion?
Our mission was to optimise the mobile experience for package holiday bookings and by that driving conversion up with 300%.
My role and responsibilities
Reach out to me to learn more about this project.