From an early age, I was fascinated by inventions and gadgets that make life easier and more beautiful. I had a sketchpad where I'd draw all kinds of inventions like noise-cancelling wallpaper, lollipop pencils that would help you concentrate and non-breaking flower vases. I dreamed that one day, I would become an inventor.

Today I'm working as a product designer, which is the closest I can get to being an inventor. My mission is to create meaningful experiences that impact both customers and companies. My colleagues would describe me as a 'doer': people-oriented, analytical, pragmatic, and level-headed.

I strongly believe that good design is proven design. That's why my work is research-based, hypothesis-driven and validated through testing. Products and services reach their full potential when both business objectives as well as customer needs are satisfied.