I'm a product designer, content creator and workshop facilitator.

A picture of Maureen sitting cross-armed at a table, smiling in the camera

From an early age, I was fascinated by inventions and gadgets that make life easier and more beautiful. I had a sketchpad where I'd draw all kinds of inventions like noise-cancelling wallpaper, lollipop pencils that would help you concentrate and non-breaking flower vases.
I dreamed that one day, I would become an inventor.

Today I'm working as a product designer, which is the closest I can get to being an inventor.

My mission is to create meaningful experiences that impact both customers and organisations. I design with both external parties (customers, users) as well as internal parties (stakeholders, employees) in mind.

I strongly believe that good design is proven design. That's why my work is research-based, hypothesis-driven and validated through testing. Products and services reach their full potential when both business objectives as well as customer needs are satisfied.

This is how I
can help you.

Strategy and Business

Value Proposition Design
Service Blueprint
Hypotheses-based Design
Stakeholder Management


Competitor Analysis
Qualitative User Interviews
Data Analysis
Customer Profiles


Ideation techniques
Workshop facilitation
Information Architecture
Problem Statements
User Stories
Design Systems (UX)

Other services

(Video) content creation
Service Design
Workshop facilitation
Public Speaking

My previous
work experience.

View my resume

Product Designer at Zalando

Current role

Focus: B2B, Service Blueprint, Marketplace

Senior Service Designer at Neugelb

November 2020 - March 2021

Focus: Internal, Workshop facilitation

UX Designer at DAYONE

April 2018 - October 2020

Focus: Automotive, Travel, Mobility, E-commerce

Freelance Content Creator

Since April 2020

Focus: UX Design, UX education

Meet the team, then stay for coffee

Taylor Ramos


Tressa O'Kon

Creative Director

Isidro Russel

Studio Manager

Martin Oksana

Design Lead

Cortney Sauer

Brand Designer

1. Purpose over tactics

Too often projects start with the question "How?" rather than "Why?". This leads to problems in

2. Research-based

Whatever I do: creating a YouTube video, prepare for an upcoming citytrip or work on new designs - I always start with extensive research and problem exploration. More than focusing on finding a solution, I try to dig as deep into the problem space as I can.

3. Co-creation

Design isn't a solitary practice. In my day-to-day work I actively seek out the participation of stakeholders and colleagues. I'm a big believer that good design solutions come out of bringing together different expertises.

I facilitate Design Thinking workshops to help organisations make the jump from being customer-aware to customer-centered.

4. With an eye for craft

I'm a maker in the first place. I enjoy the craft of UX design and the execution of good ideas. I support the product development cycle from problem definition to design delivery.

5. Strategy-driven tools

The risks of focusing on technology and tools without a well-defined strategy are obvious: not being able to deliver the promised customer experience. I'm a big believer in a strategy-driven approach.

6. A heart for people. A mind for business.

With my solutions I always stay mindful of business constraints, finding the perfect balance between an elegant solution that serves customer's needs yet is cost- and time-effective.

My Design Values

I enjoy working with partners instead of clients. I'm at my best when collaborting throughout the entire product development cycle.

Analogue has been an amazing strategic partner for our new brand launch. They make our vision crystal clear and got us online in no time.

Jamie Matthew

Founder, NewShoes

Get access to exclusive UX content

Become a Patreon