Hi! I'm Maureen Herben

I create experiences with a heart for users and a mind for business

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What I do

Value Proposition Design

Making sure your products and services are centered around customer needs and values.

Workshop Facilitation

Combining Design Thinking with Design Sprint methods to generate great ideas, fast.

UX / UI and Prototyping

From wireframes to high-fidelity prototypes, my goal is to design useful and delightful solutions.

Selected Case Studies

Booking package holidays on mobile

Creating a new mobile experience for a big player in the travel industry and driving conversion.

My responsibilities included userflows and wireframes, facilitation of workshops, supporting user testing, documenting user stories and UX principles in our design system.

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Kompas: Guidance for expats in Berlin

Kompas connects expats with local guides that help them with administrational work as well as getting to know the city.

Roles and tasks included user research, persona's, prototyping, user tests and UI design

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Workshop Facilitation and Design Sprints


I facilitate ideation workshops and support Design Sprints. The methods and techniques used during the workshops are a combination of proven Design Thinking and Design Sprint methodologies, though I do enjoy adding a personal touch to these exercises.

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E-Commerce in the automotive industry

I supported several Volkswagen-projects to a succesful launch, including the online shop for commercial vehicles (Nutzfahrzeuge) and the online shop for VW's new electronic car ID3.

My responsibilities included user flows, concept, prototyping, user stories

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A bit about me

From an early age, I was fascinated by inventions and gadgets that make life easier and more beautiful. I had a sketchpad where I'd draw all kinds of inventions like noise-cancelling wallpaper, lollipop pencils that would help you concentrate and non-breaking flower vases. I dreamed that one day, I would become an inventor.

Today I'm working as a UX and service designer, which is the closest I can get to being an inventor. I still love coming up with ideas to make people's life easier. My mission is to deliver delightful and effective solutions to real problems people face.

Tools and Skills: User Experience, User Interface, Figma, Sketch, Invision, Marvel, Protopie, Balsamiq, Design Sprints, Customer Journey Mapping, Value Proposition Canvas, HTML/CSS/Javascript, SCRUM, Kanban, Confluence, JIRA, Webflow